Wednesday, 30 December 2015

Russ Whitney helps realtors to know the right keywords for listings

As per Russ Whitney's belief, the first impression doesn’t happen the moment a potential buyer walks in the front door. It starts with the listing. As a realtor, don’t miss the opportunity to make your client’s listing stand out. It’s easy to copy and paste the same words into listing descriptions over and over. But now might be a good time to ask yourself if you’re using the right words to attract better offers?

The New Rules of Real Estate along with certain keywords help listings sell far above their expected value. Russ Whitney insists to take a look and see if you’re already using these words (or need to incorporate them more often!). If any of them describe your listing, you may want to consider adding them to your listing description.

1. Luxurious

Does the home have finishes and amenities that are high-end? This is the word for you. Even homes priced in the lower end tend to sell for 8.2% more than expected when the word “luxurious” is used in the listing.

2. Captivating

“Captivating” leaves room for the imagination to wonder why the listing is as such –much more so than just “nice” or “pleasant.” Plus, listings described as “captivating” sell for 6.5% more than anticipated.

3. Impeccable

Think: move-in ready and a high quality home. What more could a buyer want? Homes that used “impeccable” in their listings sold for 5.9% more than other homes. So there’s also that.

4. Stainless Steel

If you’ve got it, flaunt it! If your listing has stainless steel appliances, this is where the word really pays off. Homes priced in the lower end sold for 5% more than expected when “stainless” was incorporated into the listing.

5. Landscaped

Don’t forget about the exterior! No one wants to think about having to plant or lay down grass in addition to moving in. If your listing has a presentable curb appeal, don’t forget to use “landscaped” – it’ll serve you to the tune of a 4.2% increase.

6. Granite/Quartz

Granite/Quartz, yes, is still hot. Buyers want to feel they are purchasing luxury, no matter what price range they are in. If your listing has granite/quartz countertops or granite/quartz anything, use this word!

7. Pergola

A pergola, or an arbor, is a pretty unique garden feature, and most listings won’t have it. But if yours does, don’t forget to include it in the description! Homes that used “pergola” sold for 4% more than anticipated.

8. Remodel

Most sellers will not ignore their remodeling efforts and they’re right. Include any remodelled features within the home and expect your listing to sell for 2-3% higher than expected.

9. Gentle

Note your typical word to describe a home, but think about the location. Are there “gentle” waves to be heard through the windows or “gentle” rolling hills nearby? If so, expect your home priced in the higher-end to sell for 2.3% more than anticipated.

10. Tile

For homes priced in the lower end, using “tile” to describe features goes a long way. Whether it’s a backsplash in the kitchen or new tiling in the bathroom, using the word “tile” in listing descriptions results in a 2% higher sale price than expected.

The bottom line is that “luxurious,” “captivating” and “impeccable” real estate keywords all these are just a few simple words that could have a serious impact on your sales.

Saturday, 19 December 2015

Russ Whitney's-Simple ways to earn income

Mostly forty percent of young people want to be their earn income someday? Those are ambitious entrepreneurs in fact. Russ Whitney proves facts that only a fraction of those people really start a business. Some get comfortable in a way of life that they can't afford to give up. Others realize how tough it is to be a businessperson and never try. Sometimes life just happens and makes entrepreneurship unattainable for the rest.

Entrepreneurship Goals

Russ Whitney suggests no organization was successful on day one. Almost no businesses are successful after one calendar year. If you think entrepreneurship is the ticket to instant riches, you need a reality check. For a long-term goal; you will probably have to work hard within the face of what seems like failure at times.


Discipline is also about managing your entrepreneurial inclinations. Many natural-born entrepreneurs are blessed with minds that are idea-generating machines. Some of those ideas are gold mines which are the good news.

Take Risks

No wonder so few people do not take the chance to earn income. Russ Whitney claims that if you can't find certainty in your business,intend on finding it elsewhere, maybe for many years at a time, everyone has a need for a level of certainty.

Being a Leader

As a business owner, you will have to be able to lead. Trusting an inner compass to guide you when there are no outside indications as to what step to take next. It means allowing people to rely on you. As per Russ Whitney's view nobody thinks that running a business is easy.

Uncomfortable State

Mostly individuals underestimate just how hard it can be. There can be times as a business owner you will be in a state of anxiety, worry, stress and pain.Being an entrepreneur Russ Whitney claims having the capacity to live and function in this condition for extended periods of time, and having the ability to find a way to shut it off so it doesn't consume your personal life as well as your career. To earn income you must be able to function in a uncomfortable state.